One of the most frustrating issues I continually encountered was an inability to make the periodic updates and changes needed within your OWN website or social media. Just getting basic info updated would take an act of congress. Having to submit "tickets" or "requests" for updates is not time-efficient. You should not be hand-cuffed to someone else's timetable or billing schedule. Probably my biggest pet peeve is the marketing company that "hosts" your website internally so if you want to make a change or shift directions or - OMG, change companies, they would have to give you "approval" to do so...Ummm, your company's website, brand, and communications is YOURS! Belongs to you! The passwords, links, hosting info, content, images,and everything else that has been used to promote your business should be available at your fingertips!!!
THE OBLIGATORY BRAG SECTION
During her 10-year corporate tenure, owner Courtney Wolfrom won over 23 awards for marketing, including awards for: advertising campaigns, innovative niche marketing initiatives, annual reports, newsletters, outreach & communications, and digital & web presence development.
Beyond the normal institutions, SMM seminars and further educational ventures include: various marketing colleges & institutes, NC Governor’s Conference Educational Sessions, Business Writing for Results; Delivering Presentations with Ease & Confidence; Managing Multiple Priorities, Projects, & Deadlines, Powerful Communication Skills; Social Media & Internet Marketing; Designing Effective Marketing Materials & Collateral; Effective Social Engagement & Strategies.
Leadership and Community Involvement: Owner, Courtney Wolfrom
Graduate, Mooresville-South Iredell Chamber of Commerce Leadership Class (2015)
Graduate, Lake Norman Chamber of Commerce Leadership Class V (2002)
Mooresville Veterans Celebration Marketing Committee (2014 & 2015)
50th Anniversary – Lake Norman Committee (2013-2014)
Hugh Torance House & Store Board of Directors (2010-Present)
Town of Cornelius Parks, Art, Recreation & Culture Marketing Committee (2011-2012)
Navigate Cornelius Economic Development Committee (2010-2011)
Towns of Cornelius & Davidson Joint April is for Arts Committee (2009-2011)
Town of Huntersville Destination Roundtable (2008-2010)
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After a decade of marketing and public relations management in the non-profit tourism industry, one thing continued to bother me. WHY did marketing companies continue to hold their clients hostage? You, as the business owner or operator should have ultimate control over what is put out there - whether it be information on your website, social media, public communications, or even your brand. I found that working with outside marketing agencies often meant hours of attempted exchanges about the desired vision of a particular project or worse - a know-it-all attitude about the direction that a business should go, with of course a bigger is better (and more expensive) idea.